Attract Nurture Close more mortgage leads

Attract, nurture and close more mortgage leads

Earn more of your members’ mortgage business with the only real estate marketing platform designed for credit unions.

How We Helped Credit Unions in 2020

Identified

0 +

home buyer and seller leads

Generated

0 +

closings

Maintained an

0 %

pull-through rate

Paid out

$ 0 MM

In HomeAdvantage Cash Rewards

2020
Results

Identified

0 +

Home buyer and Seller leads

Generated nearly

0

closings

Maintained an

0 %

Pull-through rate

Paid out

$ 0 MM

In HomeAdvantage Cash rewards

2020 Results

2020
Results

Identified

0 +

Home buyer and Seller leads

Generated nearly

0

closings

Maintained an

0 %

Pull-through rate

Paid out

$ 0 MM

In HomeAdvantage Cash rewards

2020 Results

Our Platform

Co-Branded Search Portal

Give members access to everything they need to buy or sell a home—from MLS listings to property valuations—in a contained, co-branded environment.
Support

Buyer and Seller Support Services

Help members achieve their real estate goals through a variety of full-service solutions including instant offers and bridge solutions.

Cash Rewards

Member Rewards

Members save money at closing through HomeAdvantage Cash Rewards—our cash-back benefit that averages $1,600 in savings per transaction. We’ve given back more than $55M in lifetime rewards!

Certified Agent

Certified Agent Network

Integral to HomeAdvantage is our network of certified real estate professionals from top local brokerages in 49 states. Each are trained to keep your credit union’s brand front-of-mind.

Marketing

Marketing Tools

In addition to customizable marketing templates and best practices, we help drive engagement by emailing local real estate reports to your members each month.
Lead Nurturing

Member Nurturing

Our nurturing protocols leverage co-branded drip campaigns and outreach from our Member Concierge team to keep your leads engaged until they are ready to transact.

Key Integrations

LOS Integrations

HomeAdvantage integrates with key LOS systems—such as Mortgage Cadence and Encompass—to help increase lead capture, reduce friction, and improve pull-through rates.

Productivity

Employee Productivity Tools

Employees chartered with promoting HomeAdvantage have access to our robust Employee Dashboard where they can register members, manage leads, and track progress.

online Reporting

Online Reporting

Our built-in reports make it easy to monitor lead quality, volume, sources of conversion, and NPS scores, as well as track your members progress.

Our Solutions

Generate More Leads

HomeAdvantage leverages online content and services to attract and convert buyers into your pipeline who are looking to transact now as well as in the next six to twelve months.

Outbound Marketing

Improve Lead Nurturing

Our lead nurturing protocols allow us to boost your brand awareness as a one-stop real estate shop and keep your leads engaged until they are ready to connect with an agent and close on a property.

Save money

Increase Pull-Through Rates

Our clients report average pull-through rates of 80% and higher thanks to our lead nurturing protocols, agent training, and the enticement of Cash Rewards at closing.

Sav eMoney

Save Members Money

We make homeownership more affordable for your members—especially for first-time home buyers—through HomeAdvantage Cash Rewards, which averages $1,600 in cash-back savings per transaction.

Pipeline

Gain Pipeline Visibility

Gain insights into which members are looking to transact and when, as well as if they are pre-qualified. You can also monitor which agents have been assigned to specific members and track reasons why members chose to fund their loan elsewhere.

Our Clients

HomeAdvantage is currently available to millions of members at over 150 credit unions nationwide. Below are twelve of our top partners that have reached Million Dollar Club status, having helped give back over $1M in HomeAdvantage Cash Rewards to their members.
Affinity Plus federal Credit Union
Apple Federal Credit Union
Bank_Fund Staff Federal Credit Union
BCU
Fairwinds Credit Union
Mission Federal Credit Union
NorthWest Federal Credit Union
Partners Federal Credit Union
State Department Federal Credit Union
Tower Federal Credit Union
Wings Financial Credit Union
Wright Patt Credit Union

CU Realty Services is now HomeAdvantage!