SCOTTSDALE, Ariz., April 1, 2019— More credit unions are seeking to offer innovative real estate resources to members to help make the home-buying process seamless and homeownership more affordable, including four new credit unions that are now offering CU Realty Services’ HomeAdvantage(R) program, a turnkey real estate marketing platform successfully utilized by more than 100 credit unions nationwide.
CU Realty Services, the largest real estate Credit Union Service Organization (CUSO) in the United States, signed on 18 new credit unions in 2018. These four are the first in 2019 to launch their program:
• Silver State Schools Credit Union (Las Vegas, NV) – 53,000 members, $774M in assets
• Chartway Federal Credit Union (Virginia Beach, VA) – 184,000 members, $2B in assets
• iQ Credit Union (Vancouver, WA) – 81,000 members, $1.4B in assets
• Police and Fire Federal Credit Union (Philadelphia, PA) – 298,000 members, $5.23B assets
Silver State Schools Credit Union launched its program in April 2019 and became the first credit union in the state of Nevada to implement HomeAdvantage. All four credit unions now have the opportunity to attract more home buyer leads into their pipeline and nurture them into closings by using the turnkey marketing platform.
“When credit unions are seeking a solution to reach more home buyers, HomeAdvantage offers unparalleled value and benefits,” said Mike Corn, president and CEO of CU Realty Services. “Our technology platform empowers credit unions to attract and engage more potential home buyers throughout the purchase journey, which helps unlock more opportunities to close more purchase loans. It can be a game-changer for both the member and the credit union!”
With CU Realty’s HomeAdvantage program, credit unions of all sizes can attract, identify and engage more home-buying members and ultimately close more loans. The program includes a suite of online resources and support for members interested in buying or selling a home, including property listings and tools to research recent sales, property valuations and more. It also gives members access to a network of reputable, certified real estate agents trained to work with HomeAdvantage partner credit unions. Members registered with HomeAdvantage create a strong pipeline of potential mortgage leads — pull-through rates can increase by as much as 82 percent for credit unions that use HomeAdvantage. In addition, members have a chance to reduce out-of-pocket costs at closing thanks to HomeAdvantage Cash Rewards, available to members who buy or sell a home using a certified HomeAdvantage agent. This cash-back benefit is equal to 20 percent of the agent’s commission.
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and mortgage CUSOs nationwide to offer its turnkey real estate marketing platform, HomeAdvantage. Through the program, credit union members can search for homes, research neighborhoods, calculate costs of homeownership, connect to experienced real estate agents, and earn HomeAdvantage Cash Rewards. By offering this program to members, credit unions are able to attract, identify and engage more home buyers, and consequently close more loans. To learn more, visit curealty.com.
About Police and Fire Federal Credit Union
PFFCU is dedicated to serving Pennsylvania’s active and retired police officers and firefighters and their families, with 14 branch locations throughout the state. It is headquartered in Philadelphia and has more than 298,000 members. To find out more about Police and Fire Federal Credit Union, visit www.pffcu.org.
About Silver State Schools Credit Union
Based in Las Vegas, Silver State Schools serves individuals associated with educational organizations throughout Southern Nevada. It was founded in 1951 and has nine branch locations serving more than 53,000 members. For more information, visit www.silverstatecu.com.
About Chartway Federal Credit Union
Chartway Federal Credit Union, a not-for-profit, member-owned financial institution and one of the largest credit unions in the country, has been proudly serving members since 1959. It is based in Virginia Beach, Virginia, with 48 branches serving more than 184,000 members. For more information, visit www.chartway.com.
About iQ Credit Union
With headquarters in Vancouver, Washington, iQ was started in 1940 and today serves more than 81,000 members. It has 14 branch locations serving those who live, work or attend school in Washington and the Oregon counties of Clackamas, Columbia, Hood River, Multnomah, Washington, or Yamhill. For more information, visit www.iqcu.com.